You know how many people showed up. But do you know what they did? Three questions every event organizer should be asking after the event.

Count the crowd. Then learn from it with these three simple questions.

We analyzed the data to see how travel spending is shifting, what travelers are protecting, and what it means for destinations.

Travel Got More Expensive in Q2 - And the Data Shows Spend is Shifting

Four things every destination should measure after a major sporting event.

The Stadium Was Full. But Was the Event Worth It?

The five questions event sponsors ask after an event to help prove value and continue future support.

The Five Questions Every Event Sponsor Wants Answered

Great public spaces don’t happen by accident. From welcoming design to recurring programming and better visitor insights, here are four ways communities create places people want to return to.

Four Ways Great Public Spaces Keep People Coming Back

Travelers are still traveling, but rising costs are changing how they plan. Here’s What's News this month.

What’s News? July Edition: Travelers Are Still Traveling. They’re Just Doing the Math.

Struggling to connect the dots between campaigns, sales, and customer behavior? Discover how Datafy gives retailers clear insights, smarter targeting, and measurable results to drive growth and prove ROI.

Datafy for Retail: Turning Shopper Data into More Business

The strongest destinations have one thing in common: DMOs and attractions working together. Discover 3 ways to build stronger partnerships for the benefit of all.

Tourism's Ultimate Power Couple: DMOs + Attractions

Datafy today announced the launch of Tally, a new attendance measurement solution designed to help destinations, attractions, and event organizers better understand attendance and activity at events and public spaces.

Tally by Datafy™ Helps Destinations, Attractions and Event Organizers Finally Answer: How Many People Were Really There?

Welcome back to Inside the Traveler Wallet! This week, we’re looking at Q1 2026 spending trends and what they tell us about traveler behavior. And there’s good news: Travelers are still spending.

Travelers Aren’t Pulling Back - They’re Rebuilding the Trip Budget

Travel demand is still there, but rising costs, tighter access, and more selective spending are making conversions harder. In this month’s What’s News, we break down how destinations can help travelers feel confident saying yes

What's News? May Edition: Demand Is There. Travelers Need Help Saying Yes.

Travel demand is holding in 2026, but converting travelers is getting harder. Explore the latest travel trends, booking behavior, and what destinations must do to win.

What’s News? April Edition: Demand Is Holding. Conversion Is Harder

Audience Building 101: Why behavior-based targeting is replacing guesswork... and driving better marketing results.

Why Audience Building is The New Playbook for Reaching High-Value Visitors

Slow season doesn’t have to mean slow results. Learn how Datafy helps attractions turn visitor data into campaigns that drive ticket sales.

Attractions’ Biggest Opportunity - Using Data to Thrive in Every Season

This edition of Inside the Traveler Wallet explores Datafy’s Q4 2025 National Traveler Spend insights, with takeaways for how destinations can respond & the analytics trends to watch. Happy reading!

Special March 2026 Edition: Q4 2025 Spend

This February edition of What’s News? is designed to be skimmed. Each section includes clear takeaways for destinations and the analytics signals worth watching as demand fragments across income, geography, and travel type.

What’s News? February - The K-Shaped Economy Continues to Define Travel

See what happens when we stop assuming and let audience strategy lead the way? You get real visitation, real revenue, and real ROI, and these three campaigns proved it.

Three Ad Campaigns That Crushed It (And How They Did It)

Still juggling separate systems for your data and advertising? You’re not alone - but you’re missing out. Here are five big reasons it’s time to bring them together.

5 Reasons You Need Your Data and Advertising Programs Linked

As downtowns review 2025 performance, leaders are asking: Did our efforts drive measurable economic impact? This guide outlines the key metrics that matter and how to use them to inform 2026 planning.

Your 2025 Data Is In: The Metrics That Prove Economic Impact For Downtowns

This special January 2026 edition of What’s News? is designed to be skimmed. Each section includes clear takeaways on how destinations can respond, plus the analytics trends you should be watching on your dashboard.

What's News? 2026 - The Big Picture

Travelers are still spending, just not the same way. Q3 data reveals where they’re trading down, where they’re splurging, and what it says about today’s traveler.

What 90M Cards Reveal About Q3 Travel Spending

Not all data tells the same story… and that’s exactly why the best decisions come from using the right data for the job. If you’ve ever wondered which data to use when, this quick guide breaks it down.

The Different Types of Data and When to Use Them

Shoppers spent more than ever this Black Friday, but their behavior revealed a shift retailers can’t afford to miss. Discover the impact (and what it means for 2026) in this month’s Retail Edition of What’s News?

What’s News with Datafy: Retail / Black Friday edition

Travelers still want to hit the road - but how they’re deciding where and when is changing. This month’s updates break down the shifts and offer practical steps to turn intent into visitation.

What's News with Datafy: November Tourism Edition

Big events like the World Cup don’t just fill stadiums - they reshape travel patterns, spending, and demand. Destinations that are prepared to capitalize are the ones that will get ahead, capturing short-term boosts while setting the stage for long-term growth.

Your Guide to Measuring and Maximizing Visitor Impact Around Major Events

Travel demand is steady, but the story underneath is more complex. Here’s what destinations need to know as we close out 2025.

What's News with Datafy: October Tourism Edition

More visitors, more revenue, more proof. Learn how downtown leaders are using Datafy to maximize holiday events - and show their impact with real data.

Strategies to Boost Visitation to Your Downtown Holiday Events

Answering Retail’s Toughest Question: Finally, a Way to Prove ROI

North America just got a sneak peek at what the next global soccer tournament could look like—and the lessons for destinations are clear. From surprising attendance patterns to domestic travel opportunities, here’s how your destination can ensure you turn fan interest into real visits.

This Summer’s International Soccer Tournament Highlighted an Uncomfortable Truth

Cutbacks, caution and changing consumer patterns - Here’s what travel leaders need to know this month.

What’s News with Datafy – July Tourism Edition

The smartest attractions aren’t picking sides between OTAs and direct sales—they’re building a strategy that pulls the best from both. Here’s why.

Should Attractions Partner with OTAs or Focus on Direct Sales?

Attractions may be the heart of the travel experience, but many still struggle with data, marketing, and measurement—read how Datafy is helping them turn that around.

Helping Attractions Thrive in a Data-Driven World

Travel trends move fast—like, “did we miss a memo?” fast. We’re here to break down the latest industry news and show you how to respond using the data you already have. Each month, we’ll connect what’s happening to practical ways you can adjust, react, and stay ahead (or at least do our best trying).

May Edition: What's News?

A new ruling takes aim at Google’s grip on digital advertising. Datafy’s Kelby Bosshardt unpacks what it could mean for advertisers, consumers, and the ad-tech industry at large.

A Verdict on Google & Ad-Tech

With the start of NTTW just days away, it’s not too late to join the celebration — here are a few quick ways your destination can still get in on the action.

Four Ways to Support Your Destination During National Travel and Tourism Week

Datafy takes cybersecurity seriously—and now we’ve got the SOC 2 certification to back it up. A-LIGN put us to the test, and we passed. Read on to see what this means for you.

Datafy Completes SOC 2 Audit

Is your destination under the microscope? Pressure to show campaign value? Read these 3 highlights your stakeholders want to see when proving your marketing strategies are effective.

3 Things to Remember When Measuring Your Marketing’s Impact

Unpacking common misconceptions in campaign measurement for DMOs, this blog dives into how evolving privacy laws and data collection methods are reshaping the way we measure marketing success.

Myth-busting in Attribution: Tourism Edition

Adapting to today’s technology will give DMOs a more holistic, comprehensive look at measuring destination success. Read on to dig in further.

Future-Ready Metrics for DMOs

Here’s what we think the industry can expect in the year ahead now that we’ve turned the page on 2024.

Ad Tech Predictions for 2025

Google made waves in the ad-tech world last month with the surprise announcement that it was scrapping its plan to deprecate third-party cookies. Read on to see what the team at Datafy has to say about it.

A Note from Datafy on Google’s Third-Party Cookies Pivot

Big news: Datafy’s all-new Advanced Spending Dashboard is now live - and it’s giving Datafy clients new ways to enrich their work.

Datafy Launches NEW Advanced Spending Dashboard

Ever feel like the answers to your questions about CTV are more gray than black and white? Oftentimes, the unsatisfying answer to these questions is going to be, “Well, it’s a little more complicated than that…” Let’s talk about why that is.

CTV: It’s Not Black and White

Destination Marketing Organizations (DMOs) are under increasing pressure to demonstrate accountability in their reporting metrics. Fortunately, technology has evolved significantly in the last few years, making it possible to do exactly this. Find out what destinations are doing for better reporting and strategizing with this new data at their fingertips.

KPIs and Conversions for DMOs in the New Digital Landscape

As third-party cookies phase out, marketers face challenges in retargeting, analytics, and audience targeting. Here we explain how DMOs can navigate this shift by leveraging first-party data, geo-based and contextual strategies, and emerging tools.

The Cookie-less Future

Adapting to privacy shifts: Exploring how the evolving landscape of user privacy impacts geolocation data usage and your data.

New Privacy Frameworks - What To Do

Expanding tech capabilities from data analytics leader puts power of AI in hands of DMOs

DATAFY LAUNCHES NEW AI TOOL WITHIN TECHNOLOGY PLATFORM

You’ve heard of ROAS, but the metric that everyone’s talking about is iROAS. Let’s make sure that you’re one of them.

IROAS: The Metric that Matters

Are you using geolocation data the right way? 
Do you need help understanding how your geolocation estimates are made? 
Dive into this quick read to make sure you're asking the right questions when digging into your data.

Geolocation Data 101: Understanding your geolocation data

Discover why attribution is the secret sauce of digital marketing, who should be paying attention, where it fits into your strategy, and why you should be just as excited about it as we are.

Attribution 101: Understanding the who, what and why behind attribution

The what, how and why of Connected TV (CTV).  Datafy discusses what exactly  CTV is and why it matters for your advertising strategies and that bottom line.

Three Things to Know about CTV

Data and advertising go hand in hand. With both in one place you have the ability to unlock verifiable ROI, precise audience targeting, and strategic insights for future campaigns. Read on to see why we believe having both is essential – or at least an advantage.

5 reasons DMOs need their data and advertising programs linked

Some might ask: If a destination already has more than enough visitors, is there really a need for a DMO? Or for destination marketing in general? The answer to these questions is an emphatic YES. Read on as we dive into use cases on how DMOs in heavily touristed destinations can embrace tech-savvy marketing strategies to reach their goals.

A Use Case for Tech-Savvy Marketing in Heavily-Touristed Destinations

Geolocation data remains a powerful tool for DMOs - but it’s important to stay mindful that there are limitations to its use. In spite of these limitations and challenges, the responsible utilization of geolocation data is an incredible asset for DMOs that can make significant contributions to informed decision making and ultimately successful marketing efforts.

The Reliability and Value of Geolocation for DMOs

Organizations are acknowledging the imperative shift towards data-driven strategies and advanced technologies. Among these tools, geolocation data stands out as a pivotal resource, enabling destination marketing organizations to unravel valuable insights into visitor behaviors. Read on as we dive deeper into what makes geolocation data a potent tool for destination marketers.

The Impact of Geolocation Data on Tourism Strategies

Today, I’m excited to announce the launch of a new, knowledge-based blog series called The Datafy Download, where we will talk all things data science, AI, digital advertising, ROI and measurement, along with sharing compelling and insightful client success stories.

Destination successes, tech insights, and expert perspectives - helping destinations discover opportunities through the world of data and ad-tech.

Count the crowd. Then learn from it with these three simple questions.

You know how many people showed up. But do you know what they did? Three questions every event organizer should be asking after the event.

Keri Hanson | Sep 9, 2026

Travel Got More Expensive in Q2 - And the Data Shows Spend is Shifting

Anna Blount | Aug 25, 2026

The Stadium Was Full. But Was the Event Worth It?

Jackie McLafferty | Aug 6, 2026

The Five Questions Every Event Sponsor Wants Answered

Ian Ross | Aug 5, 2026