Retail

An all-in-one platform tailored to provide the insights and tools that retailers need to make data-driven decisions and drive revenue.

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Data Analytics

Consumer Behaviors & Insights

High-Value Audience Building

Digital Advertising Campaigns

Purchasing History and Forecasting

Competitor Analysis

Marketing Impact Measurement

Turn Retail Data into Revenue with Datafy

Datafy has the data and analytics capabilities and the advertising and attribution technology that retailers need to make smart decisions to drive revenue and growth.

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Data Solutions for the Modern Retailer

Analytics and Strategy

Consumer insights from big data sets provide understanding into big data trends, purchasing behaviors and market. Pair these insights with first-party data to identify trends and strategic shifts, and to uncover answers to the questions that you care about most, like: Is my pricing working?

Advertising and Audience-building

Datafy's owned DSP allows retailers to serve cost-efficient ad campaigns across digital touchpoints. Want to target frequent shoppers? Competitor’s customers? Shoppers with specific purchase behaviors? Reach only your ideal audience using our real-life behavior targeting capabilities.

Performance Measurement with Attribution

Datafy's Attribution Solutions link your media efforts to in-store visits and conversions, allowing you to measure and report on the purchase and visits that resulted directly from your digital marketing efforts.

Aligning Inventory and Sales Goals

Our advanced forecasting tools makes it possible for retailers to align inventory and sales goals by reviewing pricing elasticity trends to determine inventory sell through during promotional events.

First-Party Data Support

Transform your first-party data into insights that can be used to drive measurable advertising and revenue.

Technology Solutions Designed for Retailers

Datafy’s in-house tech team provides solutions to the retail industry’s most common data issues: clean data storage, identity and clean room solutions, strategy implementation, and the integration of disparate data sources into one streamlined platform.

Unlock the Power of Retail Data with Datafy

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Datafy's in-house team of data scientists and developers have created the industry-leading technology solution that retailers need to make smart decisions and drive growth.

We're really good at understanding big data trends, purchasing behaviors and markets, while serving cost-efficient, micro-targeted advertising campaigns that provide verifiable ROI. And did we mention: We do all of this in one integrated, intuitive platform.