Attractions

An all-in-one platform designed to provide attractions with insights and tools to increase visitation, enhance marketing effectiveness, and drive revenue.

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Understand Visitor Behavior

Measure Mareketing Effectiveness

Streamline with Unified Data

Optimize Store Performance

Gain Competitive Insights

Collaborate for Custom Solutions

Unlock the Story Behind the Visit

Datafy supports attractions with the tools to explore visitor trends, track ticket sales, and measure marketing impact—all through an intuitive, customizable dashboard.

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A Data-Driven Approach to Marketing Your Attraction

Analytics and Strategy

Our data analytics platform will help attractions uncover patterns in visitor behavior, ticket sales, length of stay and peak attendance time. Gain insights into visitor demographics that will enhance planning and operational decisions, and even compare performance across multiple attractions with cross-site benchmarking.

Advertising and Audience-Building

Use Datafy’s extensive data analytics and owned DSP to deliver your most effective advertising campaign ever. Advanced at-tech capabilities make it easy to identify and retarget new and past visitors with precision, geo-conquest competitors to capture their visitors, and create lookalike audiences from past ticket buyers to reach new, high potential audiences.

Campaign Impact and Performance Measurement

Datafy Attribution connects marketing efforts directly to revenue, demonstrating real-world impact by tracking from the online journey all the way through to ticket sales. It helps actually answer the question: Did the people who saw my ad show up?

Maximizing Revenue Opportunities

Use predictive models to align ticket pricing with visitor demand, and sales trends to refine marketing strategies, optimize concession revenue, and understand spending behaviors within and beyond your attraction.

Customizable Dashboard Design

A modular dashboard adapts to unique attraction needs, incorporating POS data and other relevant industry metrics. Built-in reporting and export capabilities ensure seamless analysis across Analytics, Advertising, and Attribution.

Technology Solutions Tailored for Attractions

Datafy’s in-house tech team delivers solutions for ticketing system integration, visitor movement analysis, and streamlined data consolidation—all while maintaining the highest standards of data privacy and anonymization.

Make Data Work for Your Attraction

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Datafy's expert in-house team combines deep industry knowledge with advanced analytics and advertising technology to help attractions grow their audience, increase visitation, and measure real marketing impact; Giving Datafy attractions everything they need for a holistic and all-in-one approach to digital marketing.