Travel & Tourism
The ultimate analytics and advertising technology platform for DMOs seeking smarter ways to drive tourism growth.
Our all-in-one solution brings together comprehensive visitor data and analytics, strategic advertising through our owned DSP, and advanced attribution and reporting abilities to measure the real impact of your digital marketing.
Datafy's platform seamlessly integrates all of your destination's data
Data Analytics
Consumer Behaviors & Insights
High-Value Audience Building
Digital Advertising Campaigns
In-Market Visitation
Marketing Impact Measurement
Insights That Drive Tourism Growth
Understanding Visitation with Data Analytics
Our robust data analytics platform helps destinations make data-driven decisions by analyzing robust big data sources that have been specially clean, analyzed, and modeled for the tourism industry.
Audience Building & Digital Advertising
We activate real life behavior audiences - like past travelers, National Park visitors, or baseball game attendees - and serve them ads directly through our DSP. Then, we match ad-exposed audiences with those that actually showed up.
Measuring and Reporting on Campaign Impact
Datafy makes it possible to measure the real impact of your advertising by tracking from the online journey all the way through to real life visits to a physical location - your destination. It helps actually answer the question: Did the people who saw my ad show up?
Your Customer Success Team
Our team has decades of experience in travel and tourism, from both the DMO and agency side. We understand a DMO’s strategic plan, and support our clients as an extension of their team with a unique understanding of its priorities.