Cutbacks, caution and changing consumer patterns - Here’s what travel leaders need to know this month.

What’s News with Datafy – July Tourism Edition

The smartest attractions aren’t picking sides between OTAs and direct sales—they’re building a strategy that pulls the best from both. Here’s why.

Should Attractions Partner with OTAs or Focus on Direct Sales?

Travel trends move fast—like, “did we miss a memo?” fast. We’re here to break down the latest industry news and show you how to respond using the data you already have. Each month, we’ll connect what’s happening to practical ways you can adjust, react, and stay ahead (or at least do our best trying).

May Edition: What's News?

With the start of NTTW just days away, it’s not too late to join the celebration — here are a few quick ways your destination can still get in on the action.

Four Ways to Support Your Destination During National Travel and Tourism Week

Datafy takes cybersecurity seriously—and now we’ve got the SOC 2 certification to back it up. A-LIGN put us to the test, and we passed. Read on to see what this means for you.

Datafy Completes SOC 2 Audit

Big news: Datafy’s all-new Advanced Spending Dashboard is now live - and it’s giving Datafy clients new ways to enrich their work.

Datafy Launches NEW Advanced Spending Dashboard

Ever feel like the answers to your questions about CTV are more gray than black and white? Oftentimes, the unsatisfying answer to these questions is going to be, “Well, it’s a little more complicated than that…” Let’s talk about why that is.

CTV: It’s Not Black and White

Destination Marketing Organizations (DMOs) are under increasing pressure to demonstrate accountability in their reporting metrics. Fortunately, technology has evolved significantly in the last few years, making it possible to do exactly this. Find out what destinations are doing for better reporting and strategizing with this new data at their fingertips.

KPIs and Conversions for DMOs in the New Digital Landscape

As third-party cookies phase out, marketers face challenges in retargeting, analytics, and audience targeting. Here we explain how DMOs can navigate this shift by leveraging first-party data, geo-based and contextual strategies, and emerging tools.

The Cookie-less Future

Adapting to privacy shifts: Exploring how the evolving landscape of user privacy impacts geolocation data usage and your data.

New Privacy Frameworks - What To Do

Expanding tech capabilities from data analytics leader puts power of AI in hands of DMOs

DATAFY LAUNCHES NEW AI TOOL WITHIN TECHNOLOGY PLATFORM

You’ve heard of ROAS, but the metric that everyone’s talking about is iROAS. Let’s make sure that you’re one of them.

IROAS: The Metric that Matters

Are you using geolocation data the right way? 
Do you need help understanding how your geolocation estimates are made? 
Dive into this quick read to make sure you're asking the right questions when digging into your data.

Geolocation Data 101: Understanding your geolocation data

Data and advertising go hand in hand. With both in one place you have the ability to unlock verifiable ROI, precise audience targeting, and strategic insights for future campaigns. Read on to see why we believe having both is essential – or at least an advantage.

5 reasons DMOs need their data and advertising programs linked

Some might ask: If a destination already has more than enough visitors, is there really a need for a DMO? Or for destination marketing in general? The answer to these questions is an emphatic YES. Read on as we dive into use cases on how DMOs in heavily touristed destinations can embrace tech-savvy marketing strategies to reach their goals.

A Use Case for Tech-Savvy Marketing in Heavily-Touristed Destinations

Geolocation data remains a powerful tool for DMOs - but it’s important to stay mindful that there are limitations to its use. In spite of these limitations and challenges, the responsible utilization of geolocation data is an incredible asset for DMOs that can make significant contributions to informed decision making and ultimately successful marketing efforts.

The Reliability and Value of Geolocation for DMOs

Organizations are acknowledging the imperative shift towards data-driven strategies and advanced technologies. Among these tools, geolocation data stands out as a pivotal resource, enabling destination marketing organizations to unravel valuable insights into visitor behaviors. Read on as we dive deeper into what makes geolocation data a potent tool for destination marketers.

The Impact of Geolocation Data on Tourism Strategies

Today, I’m excited to announce the launch of a new, knowledge-based blog series called The Datafy Download, where we will talk all things data science, AI, digital advertising, ROI and measurement, along with sharing compelling and insightful client success stories.

Blog Posts by Category: data

Blog Posts by Category