Travelers still want to hit the road - but how they’re deciding where and when is changing. This month’s updates break down the shifts and offer practical steps to turn intent into visitation.

What's News with Datafy: November Tourism Edition

North America just got a sneak peek at what the next global soccer tournament could look like—and the lessons for destinations are clear. From surprising attendance patterns to domestic travel opportunities, here’s how your destination can ensure you turn fan interest into real visits.

This Summer’s International Soccer Tournament Highlighted an Uncomfortable Truth

Cutbacks, caution and changing consumer patterns - Here’s what travel leaders need to know this month.

What’s News with Datafy – July Tourism Edition

The smartest attractions aren’t picking sides between OTAs and direct sales—they’re building a strategy that pulls the best from both. Here’s why.

Should Attractions Partner with OTAs or Focus on Direct Sales?

Travel trends move fast—like, “did we miss a memo?” fast. We’re here to break down the latest industry news and show you how to respond using the data you already have. Each month, we’ll connect what’s happening to practical ways you can adjust, react, and stay ahead (or at least do our best trying).

May Edition: What's News?

Datafy takes cybersecurity seriously—and now we’ve got the SOC 2 certification to back it up. A-LIGN put us to the test, and we passed. Read on to see what this means for you.

Datafy Completes SOC 2 Audit

Big news: Datafy’s all-new Advanced Spending Dashboard is now live - and it’s giving Datafy clients new ways to enrich their work.

Datafy Launches NEW Advanced Spending Dashboard

Ever feel like the answers to your questions about CTV are more gray than black and white? Oftentimes, the unsatisfying answer to these questions is going to be, “Well, it’s a little more complicated than that…” Let’s talk about why that is.

CTV: It’s Not Black and White

Destination Marketing Organizations (DMOs) are under increasing pressure to demonstrate accountability in their reporting metrics. Fortunately, technology has evolved significantly in the last few years, making it possible to do exactly this. Find out what destinations are doing for better reporting and strategizing with this new data at their fingertips.

KPIs and Conversions for DMOs in the New Digital Landscape

As third-party cookies phase out, marketers face challenges in retargeting, analytics, and audience targeting. Here we explain how DMOs can navigate this shift by leveraging first-party data, geo-based and contextual strategies, and emerging tools.

The Cookie-less Future

Adapting to privacy shifts: Exploring how the evolving landscape of user privacy impacts geolocation data usage and your data.

New Privacy Frameworks - What To Do

Expanding tech capabilities from data analytics leader puts power of AI in hands of DMOs

DATAFY LAUNCHES NEW AI TOOL WITHIN TECHNOLOGY PLATFORM

You’ve heard of ROAS, but the metric that everyone’s talking about is iROAS. Let’s make sure that you’re one of them.

IROAS: The Metric that Matters

Are you using geolocation data the right way? 
Do you need help understanding how your geolocation estimates are made? 
Dive into this quick read to make sure you're asking the right questions when digging into your data.

Geolocation Data 101: Understanding your geolocation data

Discover why attribution is the secret sauce of digital marketing, who should be paying attention, where it fits into your strategy, and why you should be just as excited about it as we are.

Attribution 101: Understanding the who, what and why behind attribution

Some might ask: If a destination already has more than enough visitors, is there really a need for a DMO? Or for destination marketing in general? The answer to these questions is an emphatic YES. Read on as we dive into use cases on how DMOs in heavily touristed destinations can embrace tech-savvy marketing strategies to reach their goals.

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