Travelers still want to hit the road - but how they’re deciding where and when is changing. This month’s updates break down the shifts and offer practical steps to turn intent into visitation.

What's News with Datafy: November Tourism Edition

North America just got a sneak peek at what the next global soccer tournament could look like—and the lessons for destinations are clear. From surprising attendance patterns to domestic travel opportunities, here’s how your destination can ensure you turn fan interest into real visits.

This Summer’s International Soccer Tournament Highlighted an Uncomfortable Truth

Cutbacks, caution and changing consumer patterns - Here’s what travel leaders need to know this month.

What’s News with Datafy – July Tourism Edition

Travel trends move fast—like, “did we miss a memo?” fast. We’re here to break down the latest industry news and show you how to respond using the data you already have. Each month, we’ll connect what’s happening to practical ways you can adjust, react, and stay ahead (or at least do our best trying).

May Edition: What's News?

Google made waves in the ad-tech world last month with the surprise announcement that it was scrapping its plan to deprecate third-party cookies. Read on to see what the team at Datafy has to say about it.

A Note from Datafy on Google’s Third-Party Cookies Pivot

Ever feel like the answers to your questions about CTV are more gray than black and white? Oftentimes, the unsatisfying answer to these questions is going to be, “Well, it’s a little more complicated than that…” Let’s talk about why that is.

CTV: It’s Not Black and White

Destination Marketing Organizations (DMOs) are under increasing pressure to demonstrate accountability in their reporting metrics. Fortunately, technology has evolved significantly in the last few years, making it possible to do exactly this. Find out what destinations are doing for better reporting and strategizing with this new data at their fingertips.

KPIs and Conversions for DMOs in the New Digital Landscape

As third-party cookies phase out, marketers face challenges in retargeting, analytics, and audience targeting. Here we explain how DMOs can navigate this shift by leveraging first-party data, geo-based and contextual strategies, and emerging tools.

The Cookie-less Future

You’ve heard of ROAS, but the metric that everyone’s talking about is iROAS. Let’s make sure that you’re one of them.

IROAS: The Metric that Matters

Discover why attribution is the secret sauce of digital marketing, who should be paying attention, where it fits into your strategy, and why you should be just as excited about it as we are.

Attribution 101: Understanding the who, what and why behind attribution

The what, how and why of Connected TV (CTV).  Datafy discusses what exactly  CTV is and why it matters for your advertising strategies and that bottom line.

Three Things to Know about CTV

Data and advertising go hand in hand. With both in one place you have the ability to unlock verifiable ROI, precise audience targeting, and strategic insights for future campaigns. Read on to see why we believe having both is essential – or at least an advantage.

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