Unpacking common misconceptions in campaign measurement for DMOs, this blog dives into how evolving privacy laws and data collection methods are reshaping the way we measure marketing success.

Myth-busting in Attribution: Tourism Edition

Here’s what we think the industry can expect in the year ahead now that we’ve turned the page on 2024.

Ad Tech Predictions for 2025

Ever feel like the answers to your questions about CTV are more gray than black and white? Oftentimes, the unsatisfying answer to these questions is going to be, “Well, it’s a little more complicated than that…” Let’s talk about why that is.

CTV: It’s Not Black and White

Destination Marketing Organizations (DMOs) are under increasing pressure to demonstrate accountability in their reporting metrics. Fortunately, technology has evolved significantly in the last few years, making it possible to do exactly this. Find out what destinations are doing for better reporting and strategizing with this new data at their fingertips.

KPIs and Conversions for DMOs in the New Digital Landscape

As third-party cookies phase out, marketers face challenges in retargeting, analytics, and audience targeting. Here we explain how DMOs can navigate this shift by leveraging first-party data, geo-based and contextual strategies, and emerging tools.

The Cookie-less Future

Adapting to privacy shifts: Exploring how the evolving landscape of user privacy impacts geolocation data usage and your data.

New Privacy Frameworks - What To Do

Expanding tech capabilities from data analytics leader puts power of AI in hands of DMOs

DATAFY LAUNCHES NEW AI TOOL WITHIN TECHNOLOGY PLATFORM

You’ve heard of ROAS, but the metric that everyone’s talking about is iROAS. Let’s make sure that you’re one of them.

Blog Posts by Tag: digital

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